"United Way annually improves the lives of over 365,000 people across ten counties in Ohio, Kentucky, and Indiana. This video is a collection of real people in the community - volunteers, donors, and people who are lifted up by your support. Together, we can Live United."
For this integrated production we partnered with Cincinnati-based photographer Ryan Kurtz to capture images alongside the video. Based on United Way's global campaign but localized for the Cincinnati region, the video was filmed and edited by Josh Bray.
The one thing I loved about this project was finding the empathy in human stories. United Way of Greater Cincinnati is one of the largest chapters in the world, but it also faces some of the most difficult challenges. Opioids are an epidemic and poverty is real and present around the region, which is why United Way's mission is more important than ever.