Our Super Bowl spot took extensive planning, culminating in the construction of a custom camera rig to get that perfect rotation.
This was my second spot for NBC12 and won an Emmy for Image Promotion.

Produced and edited by: Mason Adams
Graphics: Rob Edmonds
Camera: Terrell ThompsonMichael S. CrouchMason Adams, Rob Edmonds & Erik Candiani
This promo I wrote, produced and edited was directly attributed to over $200,000 in sales revenue for the station within 3 months of the first air date.
When weather turns rough, Richmond turns to NBC12. This spot was created to run ahead of all major weather events and was filmed on location during Hurricane Isaias.
Written, directed + edited by: Mason Adams
Filmed by Mason Adams + Terrell Thompson
News footage by NBC12 photographers.
2020 - a year of challenges. Richmond faced them one by one with resolve, with dignity and with grace. Editing this spot reminded me of everything we faced and how far we came. I know the city is stronger - because if we can get through this, we can get through anything.
An incredible time to be embedded with Richmond's #1 station. The election itself may have been a rollercoaster but every single person at WWBT worked hard to bring the best coverage to the community. This promo was recognized by the Virginias Associated Press Broadcasters for 'Best News Promo.'
This spot won the Associated Press award for Best Station Promo.
For this spot I edited 9 separate versions, 2 for each station and the single spot above. Seeing the stations work together like that - it was unprecedented. The message resonated not just with Richmond but also internationally, where in the country of Georgie the entire country's local stations aired their own version of this spot.
NBC12's creative services work spans a wide variety of different styles, approaches + purpose. I had a blast editing this marketing reel and it really captures the attitude that the station and its talent are known for.
COVID-19 forced the NBC12 newsroom to rapidly adapt to the realities of a distributed workforce. Not only did the different teams smoothly transition into a better way of working, they innovated on longstanding practices to come out stronger, faster and better equipped for the future of journalism. 
Directed + edited by: Mason Adams
Filmed by Mason Adams and Terrell Thompson
I spent the month of June 2020 working with all the NBC12 reporters to tell the story of their updated beats. 10 videos shot all over Richmond and in the studio to highlight both the individual efforts and broader station strategy for a new kind of coverage during the COVID-19 pandemic. 
Directed, written, filmed + edited by: Mason Adams