This was the largest project I've ever executive produced, with over 20 days of photography for this global packaging redesign. With so many moving parts and such a large volume of shots, we were able to design the production to generate twice as much content as a similar shoot the year before, at 75% of the budget. 
It's hard to single out my favorite part of this project, but working with a client who shared a deep belief in the power of photography meant we had the freedom to truly modernize the brand imagery and take it to an exciting new place.