This retail trends report was commissioned by Jurlique as a first step in overhauling their retail experience worldwide, with a particular focus on executing windows with excellence.
As creative lead on this report, I led the team in creating 'golden principles' for Jurlique's retail windows to ensure that the brand experience was consistent, compelling, exciting and differentiating on a global scale.
This report has to be one of my favorite projects because of the multidisciplinary expertise we pulled in from trend experts across offices in Geneva, London, Cincinnati and Australia.
I also conducted interviews with some of the best window designers and artists in the business, including designers and store planners for Louis Vuitton, Anthropologie, Moschino and Bergdorf Goodman.
The resulting report was a powerful catalyst in setting the brand voice for Jurlique's visual merchandising.