"ETSER is an electrical contractor and communication technologies firm based in Richmond and serving clients and homeowners throughout Central Virginia.
Established in 2008, ETSER has flourished into a multi-faceted electrical and technologies firm. We specialize in design-build, construction and technology systems integration for residential, commercial, education and healthcare environments.
It is our goal to offer the very best in quality, craftsmanship and value with a special attention and focus on our customer's unique and personalized needs."
For Etser, I managed brand development, website creation and digital ad integration. I also took photographs for the site and various digital properties. A big driver of the work was around customer acquisition strategy and the creation of ideal customer profiles. Soon after launch, Etser received several RFPs in the 7-figure range all attributable to the digital strategies we implemented.