CNTRD emerged from 40 years of collectively wanting more from academia, the creative industry and business management. We were inspired to create something unconventional: a business think tank.
It’s a sandbox of scientific rigor and intellectual freedom designed for artists and analysts to deeply explore novel and useful lines of questioning. This shared passion is our common language of openness and innovation.
The nature of this mindset gives us the ability to efficiently question and reframe complexity. To move from confusion to action. From curiosity to implementation. From ill-structured and ambiguous to defined, modeled and immediately back the center of your business.
CNTRD tools are research-informed, evidence-based frameworks from Washington University's Olin Business School and University of Michigan's Ross School of Business. We are committed to applying the most forward-thinking, forward-leaning models available.