"It’s a brave new world, and girls have more choices than ever. That’s why 2030 Girls has created a line of dolls for the women of tomorrow. We believe community, identity, and stability are child’s play. Because this is 2030."
2030 Girls is a collaboration with photographer Sarah Anne Ward, with text by Kathryn Williams and design by Jamie Prokell. The site was built by nickpish studios.
As a parent I often think about what the world will be like when my children grow up, but the limits of imagination make it hard to truly visualize. This project was an attempt to bring home some of the implications of current trends. No one can see the future, but our daughters will live it - for better of for worse (personally, I'm optimistic!).